Our Services

We offer both standalone engagements and longer-term consulting packages, depending on what you need. Here’s a look at the areas where we work.

Fundraising Support

This is where a lot of animal welfare organizations are most underserved. Passion brings in the first wave of donors. Strategy keeps them giving, and brings in new ones.

We offer:

  • Fundraising campaign design and execution (annual fund, emergency appeals, year-end)
  • Donor communications: appeals, impact reports, thank-you sequences
  • Monthly giving program development
  • Donor-advised fund (DAF) strategy: how to attract, acknowledge, and steward DAF donors
  • Major gifts preparation and donor cultivation planning
  • Grant prospect research and funder landscape mapping
  • Case for support development
  • Fundraising audits and gap assessments

Governance & Board Development

  • Board recruitment: job descriptions, interview processes, onboarding
  • Governance policies and procedures
  • Transitioning from working boards to governance boards
  • Committee and decision-making structures
  • Board-staff relationship frameworks
  • Board and leadership facilitation

Organizational Structure & Staffing

  • First-hire readiness and onboarding systems
  • Organizational chart design and role definition
  • Clarifying staff, volunteer, and board responsibilities
  • Staff and volunteer job descriptions
  • HR policy development
  • Communication and delegation practices
  • Succession planning

Strategy & Planning

  • Multi-year strategic plans
  • Operational planning for emerging organizations
  • Mission and values articulation
  • Program sustainability assessments

Facilitation & Strategic Conversations

  • Board and staff retreats
  • Strategic planning sessions
  • Facilitated organizational conversations during periods of transition or growth

Organizational Sustainability & Growth

Founder-led and passion-driven organizations are often built through extraordinary commitment and care. But long-term sustainability requires building structures that allow the work to continue beyond the original founder or founding team. This work may include:

  • Building systems that reduce over-reliance on a few individuals
  • Creating healthier workload distribution and decision-making processes
  • Burnout prevention and workload mapping
  • Supporting leadership transition and succession planning
  • Strengthening communication, accountability, and operational clarity

Learning & Skill Building

We offer webinars and workshops on topics including:

  • Building donor trust in the animal welfare sector
  • Introduction to donor-advised funds for small nonprofits
  • Fundraising fundamentals for lean teams
  • Board governance basics

Becoming a more sustainable organization

Sustainability is not about becoming larger, more corporate, or disconnected from community values. Many organizations intentionally choose to remain grassroots, volunteer-led, or community-centered. Groundwork’s approach focuses on building enough structure to protect people, strengthen programs, and support sustainable growth.

FAQ

No. Groundwork Labs works with registered charities, nonprofits in formation, and unincorporated animal welfare groups. If you’re doing the work, we can help you build the structure around it.

It depends on the scope. A single project like a fundraising campaign or board job descriptions might take two to four weeks. A longer engagement around governance or strategic planning typically runs three to six months. We’ll always be clear about timelines upfront.

Absolutely. Many clients start with a single project to see if the fit is right, then continue into a broader engagement. There’s no pressure to commit to more than you need.

Pricing depends on the scope and type of engagement. We offer both project-based and retainer pricing. Reach out and we’ll give you a clear picture of what’s involved before you commit to anything.

What does the process actually look like? We start with a conversation to understand where you are and what’s getting in the way. From there we’ll recommend either a standalone project or a longer engagement, depending on what makes sense. Nothing gets started until you’re clear on what’s included and what it costs.

Yes! In fact, this is exactly who we built Groundwork Labs for. You don’t need paid staff or a big budget to benefit from better systems, clearer roles, or a stronger fundraising approach

Yes. Over-reliance on grants is a real vulnerability for small organizations. We help you build individual donor programs, monthly giving, and donor-advised fund strategies that create more stable, recurring revenue alongside grant funding.

That’s can be a the perfect place to get started! We work with organizations at the very beginning of their fundraising journey, as well as those looking to grow their existing programs.

Let's work together

We work with animal welfare rescues, sanctuaries, and pet-focused nonprofits across Canada, and internationally. If you’re not sure whether we’re the right fit, reach out anyway. We’ll be happy to offer advice and point you in the right direction.